How to fast-track your digital operating model

With the digital advertising landscape becoming increasingly complex, those who bring together their technology, measurement, and campaign management processes can establish an advantage.

Marketing leaders can make their companies more adaptable in the long run by adopting an octopus mindset. Distributing command and intelligence throughout your organization, rather than concentrating all the power in the C-suite executive office. 

This report covers:
- The Octopus operating model
- Digital marketing collective
- Octopus-enabled digital progression