The pandemic has caused dramatic shifts in consumer behavior, creating new challenges for brands and marketing measurement. In this panel discussion, we'll explore the measurement questions and challenges that brands face in the wake of significant consumer changes over the last 18 months and how to evaluate marketing measurement adaptations required as a result of these persistent shifts. The panel will also share examples of successful moves brands have made with their marketing measurement to drive success.
Hear how Kepler, a global digital marketing agency, and OptiMine, a leader in agile marketing analytics, are working with brands to adapt marketing measurement in the wake of major shifts in consumer behavior.Speakers will discuss:
- Measurement challenges brands have faced in the wake of disrupted shopping patterns and altered media consumption habits
- Whether your pre-COVID marketing analytics data is relevant
- How to determine whether your marketing measurement is keeping pace with consumer changes
- Best practices brands should be using to ensure their marketing measurement is set up for future success as consumers continue to react to major societal change