---
title: Developing the retail media opportunity into mainstream media investment
description: Everything seems aligned for the expansion of retail media to steam ahead - and from a retailer'’s perspective, it makes complete sense to flood the media space to strengthen existing relationships and build new ones. However, advertisers must be aware of the challenges of an immature market and a systemic shift in how they operate.
image: https://info.keplergrp.com/hubfs/Laptop-MockUp%20(12).png
---

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## Developing the retail media opportunity into mainstream media investment

**A guide for brands on what needs to happen next**

Although retail media is accelerating, there are challenges for advertisers in navigating this new media. We share an essential shopping list of what advertisers need to be wary of and what they can do to dig up value in retail media.

[Download Now](https://info.keplergrp.com/developing-the-retail-media-opportunity-into-mainstream-media-investment#1)

![Laptop-MockUp (12)](https://info.keplergrp.com/hs-fs/hubfs/Laptop-MockUp%20(12).png?width=1890&height=1181&name=Laptop-MockUp%20(12).png "Laptop-MockUp (12)")

For advertisers, the ability to close the loop and understand how audiences exposed to certain methods of communication go on to interact with their products and services is the greatest opportunity retail media presents.

In partnership with ISBA we have put together this guide for brands which explores topics such as:

- Be wary of its infancy   
- Rigid team structures   
- Steer away from a quick fix  
- Sourcing the right data, tech and measurement frameworks -   
- Put the customer front in mind

### Download Now

                                                                                                                                   

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