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For advertisers, the ability to close the loop and understand how audiences exposed to certain methods of communication go on to interact with their products and services is the greatest opportunity retail media presents.

In partnership with ISBA we have put together this guide for brands which explores topics such as:

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Be wary of its infancy

- Rigid team structures
- Steer away from a quick fix
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Sourcing the right data, tech and measurement frameworks
- Put the customer front in mind

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