Change your Facebook advertising strategy to grow more sustainably
Simplistic Facebook advertising tactics are no longer working. If DTCs are to find a more sustainable way to grow, the first and most important step is to move on the Facebook strategy.
In this guide we’ll highlight why the current methods are failing. Then follow up with a plan for DTCs to move to a more sustainable approach.
This plan will show how DTCs can get a wider perspective on the customer journey and develop more rigorous and strategic ways of working.
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| Summary | Page 2 |
| Why DTCs are burning through cash | Page 3 |
| How Covid changed the dynamic | Page 5 |
| Acquisition strategy under the microscope | Page 6 |
| Getting perspective helps you grow quicker | Page 6 |
| Client story: Investing through a crisis | Page 7 |
| 3 propellers of growth on Facebook advertising | Page 8 |
| Zooming out on the customer journey | Page 10 |
| Awareness ads drive acquisition | Page 11 |
| Creating a structured plan | Page 11 |
| Getting the creative right | Page 12 |
| Client Story: Bringing Facebook together | Page 13 |
| Measuring through the funnel | Page 14 |
| Getting what you pay for with acquisition | Page 15 |
| Client Story: Facebook for acquisition | Page 16 |
| Getting to know your customers better | Page 17 |
| Capturing and using your first party data | Page 17 |
| Data-driven planning with test and learn | Page 18 |
| Next steps: plotting your growth trajectory | Page 19 |
| Taking you to the next level | Page 20 |