--- title: Media Investment Evolved description: Brands are reinventing the role of the media agency according to an international study of senior marketers. This research report covers Kepler’s survey of 150 senior marketers in US, UK and APAC responsible for media at companies with $1bn+ revenues. image: https://info.keplergrp.com/hubfs/Brochure-mockup-1.png --- ## Media Investment Evolved **Researching how brands are transforming the 21st century agenda** Download our research based on insight from 150 senior marketers on how the brand-media agency relationship has evolved. With digital media investment seeing more than twenty years of constant and at times staggering growth, it now dominates brands’ media budgets. This expansion has been accompanied by almost dizzying evolution of the digital media ecosystem. And the pace of change is only accelerating. Brands need to stay on top of these changes to be competitive. So, we commissioned a global survey of 150 senior marketers at $1bn+ revenue companies in the US, UK and APAC, to find out how the brands and agencies need to work together now. [Download Now](https://info.keplergrp.com/media-investment-evolved-report#1) ![Spread-Cover-MockUp1200px](https://info.keplergrp.com/hs-fs/hubfs/Spread-Cover-MockUp1200px.png?width=1200&height=798&name=Spread-Cover-MockUp1200px.png "Spread-Cover-MockUp1200px") ## Researching the future of media Our research shows how brands are redefining the role of the media agency, with the past five years seeing profound changes in what marketers need. Today, media agencies are being asked to deliver a wide range of services, with data and technology capability, flexible talent, and strong relationships with the tech platforms emerging as dominant requirements. Media buying alone is no longer enough. This report covers: - The future of media - what matters to brands - Brands expect agencies to flex around in-house capabilities - Trust and transparency – now a deciding factor - Power dynamics in the digital world - Brands will rationalize international agency relationships ### Download Now                                                                                                                                     [© 2026 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy](https://www.keplergrp.com/privacy-policy)