--- title: Plotting your way though the media market in 2022 description: The change in how media is planned and executed is accelerating. It’s a mistake to think of digital as just another media channel, data-driven and biddable technology has rebuilt media buying from the ground up. New-to-biddable channels like out of home (OOH) and digital audio can now be bought with greater audience accuracy. But they need a faster learning loop to take advantage of this opportunity image: https://info.keplergrp.com/hubfs/DigitalOnly-Twitter-1.jpg --- ## Plotting your way though the media market in 2022 The change in how media is planned and executed is accelerating. It’s a mistake to think of digital as just another media channel, data-driven and biddable technology has rebuilt media buying from the ground up. New-to-biddable channels like out of home (OOH) and digital audio can now be bought with greater audience accuracy. But they need a faster learning loop to take advantage of this opportunity [Download Now](https://info.keplergrp.com/plotting-your-way-though-the-media-market-in-2022#1) ![Laptop-MockUp (6)](https://info.keplergrp.com/hs-fs/hubfs/Laptop-MockUp%20(6).png?width=1890&height=1181&name=Laptop-MockUp%20(6).png "Laptop-MockUp (6)") ## From a standalone digital strategy to “biddable first” across all channels To most it is obvious that the future of advertising is digital, addressable and real-time. In-game advertising has been built to be biddable only with no direct buy even considered. Future media channels - voice advertising, live video streaming, wearables, and even linear tv are all set to become biddable first or biddable only channels. Ultimately all media will be biddable first, the advertisers who get ahead of this change will have the advantage.  This report covers: - Changing the Channel: TV, radio and out of home are transforming - Advertisers need to design around digital - Agencies need to be digital natives ### Download Now                                                                                                                                     [© 2026 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy](https://www.keplergrp.com/privacy-policy)