From a standalone digital strategy to “biddable first” across all channels

To most it is obvious that the future of advertising is digital, addressable and real-time. In-game advertising has been built to be biddable only with no direct buy even considered. Future media channels - voice advertising, live video streaming, wearables, and even linear tv are all set to become biddable first or biddable only channels. Ultimately all media will be biddable first, the advertisers who get ahead of this change will have the advantage. 

This report covers:

• Changing the Channel: TV, radio and out of home are transforming
• Advertisers need to design around digital
• Agencies need to be digital natives