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Get beyond the hype

We have been working hard to figure out the value of the newest trends in media so you know which are the sure-fire bets, which are about to be pulled, and most importantly, what you need to do about it.

How do advertisers measure the value of acting on one media trend versus another this year? In this report, we have come up with urgency and impact scores to help you judge.  

Media trends covered:

Economy:
Marketing in a downturn
Technology:
Customer data platforms | Server-to-server  Data clean rooms
Media:
Telecommunication data | Retail media | Hybrid video-on-demand | Apple demand side platform | Programmatic cinema | Metaverse
Media Quality:
Attention as a metric | Sustainable supply chain | Programmatic transparency
Creative:
User generated content
Measurement:
Media mix modeling

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