---
title: Moving past the Cookie
description: One of the biggest shake-ups for digital marketing in decades is almost upon us – the demise of the third-party cookies – and now is the time for brands to make sure they are on track and ready for the arrival of new audience technologies that will rely on privacy-centric data to fuel them.
image: https://info.keplergrp.com/hubfs/Laptop-MockUp%20(8)-1.png
---

<https://www.keplergrp.com/>

## Moving past the Cookie

One of the biggest shake-ups for digital marketing in decades is almost upon us – the demise of the third-party cookies – and now is the time for brands to make sure they are on track and ready for the arrival of new audience technologies that will rely on privacy-centric data to fuel them

[Download Now](https://info.keplergrp.com/moving_past_the_cookie#1)

![Laptop-MockUp (8)](https://info.keplergrp.com/hs-fs/hubfs/Laptop-MockUp%20(8).png?width=945&height=591&name=Laptop-MockUp%20(8).png "Laptop-MockUp (8)")

Ensure your brand is fully on track for the privacy centric future of marketing

Following Google’s push back on removing tracking cookies from Chrome until 2023, uncertainty is still set to continue as neither a ‘one size fits all’ system nor a universally adopted solution that works across all markets has yet emerged.

Time is now ticking for brands to scope out the effectiveness of post-cookie techniques alongside existing methods. And, for any advertisers that need a little guidance on next steps, this report covers some key actions that should be taken whilst there’s still a window of opportunity.

### Download Now

                                                                                                                                   

[© 2026 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy](https://www.keplergrp.com/privacy-policy)