While implementing a first-party data solution can be challenging, it is now necessary for all advertisers to prioritize marketing solutions not reliant on the third-party cookie.
The problem is there are so many options you need to consider to create a plan. All of which are complex and fast evolving, which leaves little firm ground to base long-term decisions on.
Kepler works with many advertisers to help them get to grips with these options. This report contains our point of view on how the marketplace is changing and how you move forward.