Privacy-first marketing

How to prioritize the cookieless solutions

The way you advertise online is changing. We are in a ‘privacy-first era’ where your customer increasingly knows how their data is being used across online channels and platforms.

This has led to increased regulation and profound changes by the largest tech companies. You need to find a privacy-first way of making sure your digital advertising is effective.

There are so many solutions available, but it may not be clear which are the right ones to adopt. This guide provides a framework on which to prioritize, which are easiest, and which can future-proof your strategy against planned changes to the third-party cookie.

While implementing a first-party data solution can be challenging, it is now necessary for all advertisers to prioritize marketing solutions not reliant on the third-party cookie.

The problem is there are so many options you need to consider to create a plan. All of which are complex and fast evolving, which leaves little firm ground to base long-term decisions on.

Kepler works with many advertisers to help them get to grips with these options. This report contains our point of view on how the marketplace is changing and how you move forward.

Privacy-first marketing

While implementing a first-party data solution can be challenging, it is now necessary for all advertisers to prioritize marketing solutions not reliant on the third-party cookie.

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