Retail media is the new force in advertising

The retail media market is estimated to grow 25% YoY reaching 25% of total digital media spending by 2026 (BCG). Embracing Retail Media can give advertisers the opportunity to close the loop between marketing and sales data. But as a new and fast-growing industry there are many challenges to overcome. Join us for this live event to get organised so you can start taking advantage of the right platforms and the right data you need to meet your objectives.

Topics we will tackle for advertisers include:

The anatomy of a retail media network
What are the fundamental principles for planning a retail media campaign
How to decide which retail media network to work with and how to evaluate their individual capabilities
How to approach attribution and measurement across platforms and retailers
How to approach retail media strategically, aligning your internal digital media teams and trading teams
The opportunities that exist for advertisers beyond Sponsored Products/Listings

With takeaway best-practice that you can apply today to accelerate your retail media strategy, reserve your place at this live event now. Spaces are limited.

Agenda

09.30 - Coffee & pastries

09.50 – Welcome
Martin Kelly, CEO UK & APAC, Kepler

10.00 – Defining the current opportunity for advertisers and the future for which you need to prepare
Jessica Haley, Vice President, Client Delivery, Kepler

10.15 – Panel discussion: How to approach retail media strategically and the fundamental principles for planning a retail media campaign
Frazer Locke, Director, EU Ad Tech Sales - Amazon Ads, Amazon
Jessica Haley, Vice President, Client Delivery, Kepler
Additional speakers to be confirmed

11:00 – Networking: talk to our speakers and find out from your peers how they are approaching the retail media opportunity

Kepler

Kepler is a global agency built for a digital world. We help clients harness the immense power of data, technology, and human understanding to transform their marketing, forge more personalised consumer connections, and derive breakthrough business impact.

Kepler is working with over 200 clients to help them achieve success on Amazon, Walmart and other major retail media platforms. And as an Advanced Amazon Sales Partner and a certified Amazon Marketing Cloud partner, Kepler helps retail and non-retail clients to run faster, leaner and smarter on Amazon.