Transformation of Media

Digital transformation of media

There has been a total transformation of what advertisers need. A combination of new technologies, new regulation and more sophisticated in-house skills mean agencies have a brand new role to play, with these changes sped up by the outbreak of Covid-19. But ISBA wanted to validate thinking on the new landscape through qualitative research that would provide real insight into why and how brands should respond. As a result, it asked Infectious Media to speak with senior figures at MADE.com, Royal London, HSBC and Deutsche Telekom, as well as media advisor MediaSense.

This white paper that explores the insights these conversations produced to help brands who are looking to seize the opportunities of a digitally transformed media landscape.

The future belongs to those brands that embrace the new wave of transformation.

This white paper explores the forces driving change, alongside how brands are changing, including their internal set-up and how they work with partners, as well as the results they are achieving.

We’ll also explore how to achieve success in this brave new world with examples from leading businesses in a variety of sectors, including HSBC, Deutsche Telekom, Royal London and MADE.com.

The report contains:

Drivers of change
How to seize the new opportunity
New media models
Holding partners to account
The future

Digital transformation of media

The future belongs to those brands that embrace the new wave of transformation.

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