Our recent webinar, Transforming Your Connected TV Strategy, featured first-hand insights from Kepler clients and the Disney Ad Sales team. The panel of guests explored how they use the platform to drive innovation and accomplish their business objectives. J. Crew and Champion teams shared their experience running paid CTV media and how they use the Disney Advertisement platform in their 2022 ad strategy.

Panelists explored:

• CTV's evolving role in clients' media mix as a tactic amid the changing digital media landscape
• Using CTV as a marketing solution to tailor the experience audiences have in each stage of the customer journey down the funnel
• J. Crew and Champion's use of the Disney Advertisement platform in their 2022 ad strategy
• The future of CTV in the media industry and on the Disney Advertisement Platform

The webinar was recorded on April 5, 2022, and included:

• John Shumate, Global VP- Champion
• Courtney Landolfe, Digital Marketing Manager- J. Crew
• Kevin Cahn, AVP, Head of Video Center of Excellence- Kepler
• Ella Leung, Director, Performance Marketing Sales-The Walt Disney Company
• Gillian Boswell, Senior Account Executive Performance Marketing- The Walt Disney Company
•  Sylvester Phifer, Vice President, Self Service Platform- The Walt Disney Company